What's included?

• WHY YOU NEED STORYTELLING
  
• A summary of how storytelling underpins so much of today’s business world, and empowers its most successful leaders.
  
• SPACE
• HOW HUMAN BEINGS WORK
• An overview of just how irrational and impetuous we all are in the decisions we take.
• SPACE
• HOW PERSUASION WORKS
• A brief review of the rhetorical basics first outlined by Aristotle more than two thousand years ago.
• SPACE
• HOW STORIES WORK
• A detailed breakdown of how stories are constructed, and the skills and tools needed to build great ones.
• SPACE
• WHAT STORIES TO TELL
• A deep dive into the key stories every executive needs to be able to tell to drive their business forward.